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trends impacting your business model

These market trends challenge product development

Smart new world of connectivity   

The Internet of Things (IoT) and the Industrial Internet of Things (IIoT) involve connectivity with fast-moving consumer goods (FMCG) and high-end luxury articles, as well as medical technology, control devices for smart homes, vehicle engines and tooling machines.

To become part of this smart new world, businesses have to embed ever more microprocessors and transmission-enabled sensors in their products. A quick glance at the recent assembly line downtimes in the car factories will show you how far smartification has progressed in our modern economy.

The consequence is that product creation must find ways to efficiently manage the complexity of mechatronic systems. In other words, it must govern the development and interplay of mechanical, electronic and electrical engineering and software.

In a similar way, customizing has become pervasive across industries, from construction machinery with extensive configuration options to sneakers with custom color composition. For businesses, this individualization trend means they urgently have to find effective solutions for variant management and lot size 1 manufacturing.

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Sustainability needs value-driven globalization

Our social obligation to pursue sustainability goals means that the opportunities of globalization can no longer be seen just as a way to obtain cheap mass-produced items. Instead, businesses are creating global value-adding networks and collaborative supply chains with partners compelled by similar values and visions (Youtbe: Key Takeaways from Gartner Supply Chain Symposium/XPO 2021 | EMEA).

To manage such a “co-creative ecosystem“, product development must be driven by digitalized collaboration, both internally and externally.

How all these puzzle pieces will come together one day cannot be predicted with any degree of certainty. But in any event, businesses will have to have a stable, high-yield innovation process at their disposal – if “only” to manage decarbonization and survive disruptive competition which may arise next door or at the opposite end of the globe.